Anyone who works in the city has seen the long lines extending outside 7-Eleven stores made up of customers desperate for some budget caffeination.
And while it’s hard to resist a $1 coffee – a recent experiment has revealed that the larger and more expensive sizes don’t actually give you more coffee.
As in – the $2 and $3 cups look bigger, but they hold around the same amount of coffee as the $1 cup.
Say WHAT?
Melbourne filmmaker Tommy Jackett posted an Instagram video exposing the “outrage”, showing us in real time how much coffee each cup held:
Tommy talked about his coffee ground-breaking findings on podcast The Daily Talk Show podcast, saying he was inspired to go down the coffee “rabbit hole” after seeing a massive line outside 7-Eleven on Bourke St in Melbourne.
“It blew me away how big it was getting… I drink long blacks from there all the time.”
He even fished an empty coffee bag out of the 7-Eleven bins to see where they got their beans from.
“They’ve got their own blend of coffee, I saw the address of where they roast it in Preston.
“I went to the coffee factory and asked them if I could buy a bag. They said they don’t sell it but I got to talking with a lady who works there. It turns out the same place that does the 7-Eleven coffee also roast the McDonald’s beans.”
A 7-Eleven spokesman explained that they use “industry standard cup sizes” – and that the amount of actual coffee, rather than water or milk, differs between cup sizes.
“Depending on the product the customer selects, there are different ratios of coffee, hot milk, and milk foam — proportionately more for each cup size — and of course the foam does settle over time, or when being repoured as in this example.
“One of the reasons we introduced other sizes is because our customers told us they wanted the convenience of a range of sizes to choose from. But customers are welcome to super-size the value they get from our coffee by purchasing three $1 coffees instead of the $3 size.”
They also encouraged Tommy, and all coffee lovers, to “use our in-store cup recycling units and rescue their cups from ending up in landfill”.
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Image: Tommy Jackett / Instagram
Written by Hayley
